I still can't get over the Pop-Tart Bowl.

The live Pop-Tart disappearing into a toaster while holding a sign that says "Dreams really do come true" only to get eaten by the winning team on the other end is pure marketing genius.

Easily the best bowl gamepic.twitter.com/G1EqRwkBXm

— Joe Pompliano (@JoePompliano) December 29, 2023